ScentXpresso | Lifestyle
Product Campaign
Turning a Product Launch into a Story People Believed In
When the team behind ScentXpresso approached us, they weren't simply launching another product.
They had created a new way to experience aromatherapy in the shower — combining smart technology, wellness, and everyday ritual into a single device designed to help people relax, refocus, and reconnect with themselves.
Their challenge wasn't just explaining what the product did. It was helping people understand why it mattered.
Our role was to create the hero Kickstarter campaign film that would introduce ScentXpresso to the world, communicate its features and benefits, and build the trust needed to turn viewers into backers.
The Brief
ScentXpresso needed a flagship campaign film for their Kickstarter launch that would:
Introduce a completely new product category
Clearly demonstrate key features and functionality
Communicate the emotional benefits of the product
Build credibility and trust with potential backers
Support the wider campaign across web, social media, and advertising
For many Kickstarter campaigns, the launch video becomes the digital shop front.
It's often the first thing potential backers watch before deciding whether to invest in a product they've never physically seen or experienced.
Finding The Story
Before a single frame was captured, we worked closely with the ScentXpresso team to uncover the deeper story behind the product. Together, we explored:
The frustrations and pain points of their audience
The emotional benefits of aromatherapy and wellness
The behaviours and routines of potential customers
How to translate product features into meaningful user benefits
Rather than focusing solely on specifications, we built a narrative around the feeling ScentXpresso creates.
The result was a campaign centred on transformation — turning an everyday shower into a moment of calm, focus, and self-care.
This story-first approach informed everything from scripting and shot selection to pacing and visual style.
Production
The campaign was filmed over five days across multiple locations.
Our objective was to create a blend of lifestyle storytelling and product-focused visuals that felt authentic, aspirational, and engaging.
Working closely with the founders throughout production, we developed a comprehensive shot list designed to balance:
Product demonstrations
Lifestyle moments
User experiences
Founder messaging
Kickstarter campaign requirements
Every scene was crafted to help audiences visualise how ScentXpresso would fit naturally into their everyday lives.
Post Production
Following the shoot, we spent approximately one month crafting the final campaign assets.
Our post-production workflow included assembly edits, story development and refinement, colour correction and grading, sound design, visual effects, motion graphics and multi-platform optimisation.
Alongside the Kickstarter hero film, we also created a range of supporting assets designed for social media advertising and digital marketing campaigns.
Every deliverable was tailored to maximise engagement across multiple platforms and audience touch-points.
The campaign launched on Kickstarter in June 2025.
Within just 22 minutes, ScentXpresso reached 100% of its funding target.
Over the course of the campaign, the project attracted more than 500 backers and raised over £117,000 — achieving almost four times its original funding goal. ScentXpresso was also selected as a Kickstarter “Project We Love”.
While many factors contribute to a successful crowdfunding campaign, the launch film played a central role in communicating the product's value, building trust, and helping potential customers feel confident enough to back the project.
The Results
Beyond Kickstarter
Our involvement didn't end when the campaign was funded.
Since launch, we've continued working closely with the ScentXpresso team to create content supporting the next stage of the brand's growth.
This has included:
Website content
Product videos
Social media campaigns
Advertising creatives
Brand storytelling assets
By maintaining a consistent visual identity and narrative across every touchpoint, we've helped ScentXpresso continue building momentum long after the Kickstarter campaign concluded.
For us, this project perfectly reflects the principles that guide every commercial collaboration.
Story: people connect with stories before they connect with products.
Emotion: features explain what something does. Emotion explains why it matters.
Connection: the strongest campaigns create trust, build belief, and inspire action.
Whether we're launching a new product, promoting an event, or helping a brand tell its story, our goal remains the same:
To create content that people don't just watch — but connect with.
“We worked with this supremely talented duo to film our kickstarter campaign and will continue an ongoing relationship with them in the future. Not only are they incredibly talented in the execution and technical work, they are such wonderful people to work with, the perfect blend of fun, insightful and professional.”
- Daniel Hartshorn, Flowgreens Limited