Privacy Policy
Last updated: 31 August 2026
1. About This Privacy Policy
This Privacy Policy explains how Sheridale Productions collects, uses, stores and protects personal information when you visit our website, contact us, enquire about or book our services, enter a competition or giveaway, subscribe to marketing communications, or otherwise interact with us.
We are committed to respecting your privacy and handling your personal information fairly, lawfully and transparently in accordance with applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.
This Privacy Policy applies to personal information collected through our website, forms, email communications, social media, competitions and giveaways, client relationships and other interactions with Sheridale Productions.
2. Who We Are
Sheridale Productions is operated by Trey Drysdale and Kimberley Sherratt, trading as Sheridale Productions.
For the purposes of UK data protection law, Sheridale Productions is the data controller responsible for the personal information described in this Privacy Policy.
Website: www.sheridaleproductions.co.uk
Email: info@sheridaleproductions.co.uk
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.
3. Information We Collect
The personal information we collect depends on how you interact with us and may include:
Identity information
Your name and, where relevant, the names of other people connected with your enquiry, booking, project or competition entry.
Contact information
Your email address, telephone number, postal address and social media contact details where provided.
Enquiry and project information
Information you provide when enquiring about our services, such as your wedding or event date, venue, project requirements, preferred services, budget and other information relevant to your enquiry or project.
Booking and contractual information
Information relating to bookings, contracts, agreed services, project correspondence and delivery of our services.
Transaction and financial information
Information relating to invoices, payments and transactions with Sheridale Productions. We do not normally receive or store complete payment-card details where payments are processed through third-party payment providers or banking services.
Competition and giveaway information
Information submitted when entering one of our competitions or giveaways, which may include your name, contact details, wedding or event date, venue, social media details, answers submitted through an entry form and other information reasonably required to administer the competition, assess eligibility or fulfil a prize.
Marketing information
Your preferences regarding receiving marketing communications from us and records relating to any consent you have provided or withdrawn.
Correspondence
Information contained in emails, direct messages, telephone conversations, forms and other communications with us.
Website and technical information
Depending on how you use our website and your cookie preferences, we may collect information such as your IP address, browser type, device information, pages visited, referral source and information about how you interact with our website.
Some of this information may be collected through cookies and similar technologies. Please see the Cookies and Website Analytics section below.
4. How We Collect Personal Information
We may collect personal information:
directly from you when you contact us, complete a form, make an enquiry, enter into a contract, enter a competition or giveaway, communicate with us or subscribe to marketing;
through our website and associated technologies;
through social media platforms when you interact with Sheridale Productions;
through third-party platforms or services used to manage enquiries, bookings, forms, competitions, payments or communications;
from another person involved in your wedding, event or project where they provide information reasonably necessary for us to provide our services;
from publicly available sources where appropriate and lawful; and
from professional advisers, suppliers or business partners where appropriate.
Where someone provides us with personal information relating to another person, they should ensure that they are entitled to provide that information to us.
5. How and Why We Use Your Information
We may use personal information to:
respond to enquiries and communicate with prospective clients;
provide quotations and information about our services;
enter into and administer contracts;
plan, produce, edit and deliver wedding films, commercial productions and other services;
manage bookings, payments and invoices;
provide customer service and respond to questions;
maintain appropriate business, accounting and legal records;
operate, maintain, secure and improve our website and services;
understand how our website and services are used;
administer competitions and giveaways;
verify competition or giveaway eligibility;
select and contact provisional winners;
arrange and fulfil competition or giveaway prizes;
prevent or investigate fraudulent, duplicate or otherwise invalid competition entries;
send marketing communications where we are legally permitted to do so;
maintain records of marketing preferences and opt-outs;
establish, exercise or defend legal claims;
comply with legal and regulatory obligations; and
protect Sheridale Productions, our clients and others from fraud, misuse or unlawful activity.
We will not use personal information for purposes that are incompatible with the purpose for which it was originally collected unless we have a lawful basis for doing so.
6. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on one or more of the following:
Contract
We may process your information where this is necessary to enter into or perform a contract with you.
This may include responding to a request for a quotation, administering a booking and providing our agreed services.
Legitimate interests
We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include:
operating and developing our business;
responding to enquiries;
administering competitions and giveaways;
verifying eligibility and protecting the integrity of promotions;
maintaining appropriate business records;
securing our website and systems;
understanding and improving our services; and
establishing, exercising or defending legal claims.
Legal obligation
We may process information where necessary to comply with a legal or regulatory obligation, including accounting, tax and other legal requirements.
Consent
Where required, we may process information based on your consent.
This may include certain marketing communications or the use of certain non-essential cookies and similar technologies.
Where we rely on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
7. Competitions and Giveaways
From time to time, Sheridale Productions may run competitions, prize draws, giveaways or other promotional activities, including our Divine Giveaway.
When you enter a competition or giveaway, we may collect and process information reasonably necessary to:
record and administer your entry;
confirm that entry requirements have been satisfied;
determine whether you meet the eligibility requirements;
identify and prevent duplicate, fraudulent or otherwise invalid entries;
conduct the winner-selection process;
contact a provisional winner;
verify the provisional winner's identity, eligibility, wedding or event details and any other information relevant to the prize;
arrange, contract for and fulfil the prize;
select an alternative winner where permitted under the applicable competition terms;
maintain appropriate records demonstrating that the promotion was administered properly; and
comply with legal or regulatory obligations.
The specific rules applying to a competition or giveaway will be contained in the relevant Terms and Conditions.
Providing information necessary to administer a competition or giveaway may be required in order to participate. If you do not provide required information, we may be unable to accept your entry, verify your eligibility or award a prize.
Competition Entries and Marketing
Entering a Sheridale Productions competition or giveaway does not automatically subscribe you to marketing communications.
Where we invite entrants to receive marketing communications from Sheridale Productions, this will be presented separately from the entry requirements and, where consent is relied upon, will require a separate positive choice.
Choosing not to receive marketing communications will not affect your eligibility or chances of winning.
If you choose to receive marketing communications, you may unsubscribe or withdraw your consent at any time.
8. Marketing Communications
We may send you information about Sheridale Productions, our services, availability, offers, promotions or other relevant updates where we have a lawful basis to do so.
Where consent is required, we will ask you to make a clear and separate choice to receive such communications.
You can unsubscribe from marketing emails at any time by:
using the unsubscribe option provided in the communication, where available; or
contacting us directly at info@sheridaleproductions.co.uk.
If you unsubscribe, we may retain limited information about your preference in a suppression record so that we can respect your request and avoid contacting you again for marketing purposes.
Withdrawing from marketing communications will not affect communications that are necessary to administer an existing enquiry, booking, contract, competition or prize.
9. Who We Share Personal Information With
We do not sell your personal information.
We may share personal information with trusted third parties where reasonably necessary for the purposes described in this Privacy Policy.
These may include:
website hosting and technology providers;
cloud storage and file-management providers;
email, communications and form providers;
payment and banking providers;
accountants, legal advisers and other professional advisers;
production crew, contractors or suppliers where necessary to provide our services;
competition or giveaway administration services where applicable;
analytics and website-service providers;
insurers;
government authorities, regulators, law-enforcement bodies or courts where required by law or reasonably necessary to protect our legal rights; and
other parties where you have authorised us to share your information.
Where third parties process personal information on our behalf, we take reasonable steps to ensure appropriate data-protection arrangements are in place.
Some third-party providers may act as independent data controllers and will process personal information according to their own privacy policies.
10. International Transfers
Some of the third-party services and technology providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer is made in accordance with applicable UK data protection law.
Depending on the destination and service provider, this may include relying on:
UK adequacy regulations;
approved contractual safeguards, such as the UK International Data Transfer Agreement or an appropriate UK Addendum to standard contractual clauses; or
another lawful transfer mechanism permitted under UK data protection law.
Where appropriate, further information about the safeguards used for international transfers may be available from us on request.
11. How Long We Keep Personal Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, contractual and reporting requirements.
The appropriate retention period will depend on the nature of the information and why we hold it.
Generally:
Enquiry information may be retained for a reasonable period following the last meaningful communication so that we can respond to follow-up enquiries and maintain appropriate business records.
Client, contract and project information may be retained for the duration of our relationship and afterwards where reasonably necessary for contractual, legal, insurance, accounting or dispute-resolution purposes.
Financial and accounting records will be retained for the period required under applicable tax and accounting law.
Competition and giveaway information will normally be retained for a reasonable period after the promotion has concluded in order to administer the promotion, resolve queries or disputes and demonstrate compliance with its rules.
Winner information may be retained for longer where necessary to administer and fulfil the prize or where the winner subsequently enters into a contractual relationship with Sheridale Productions.
Marketing information may be retained while you remain subscribed or while we otherwise have a lawful basis to contact you.
Marketing suppression information may be retained for as long as reasonably necessary to ensure that we continue to respect an opt-out request.
Where personal information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.
12. How We Protect Personal Information
We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, disclosure, alteration, loss, misuse or destruction.
These measures may include appropriate access controls, password protection, secure storage, backups, software and device security and limiting access to personal information to those who reasonably require it.
While we take appropriate precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure.
13. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including:
Right of access
You may ask us for confirmation of whether we process your personal information and request a copy of the information we hold about you.
Right to rectification
You may ask us to correct personal information that is inaccurate or complete information that is incomplete.
Right to erasure
In certain circumstances, you may ask us to delete your personal information.
Right to restriction
In certain circumstances, you may ask us to restrict how your personal information is processed.
Right to object
In certain circumstances, you may object to our processing of your personal information, particularly where processing is based on legitimate interests or is carried out for direct marketing.
Right to data portability
In certain circumstances, you may request that personal information you have provided to us be supplied to you or transferred to another organisation in a structured, commonly used and machine-readable format.
Right to withdraw consent
Where we rely on your consent, you may withdraw that consent at any time.
Rights relating to automated decision-making
You may have rights in relation to decisions made solely by automated means that produce legal or similarly significant effects.
Not all rights apply in every circumstance, and we may need to verify your identity before responding to a request.
You will not normally be required to pay a fee to exercise your data protection rights.
To exercise any of these rights, please contact us at info@sheridaleproductions.co.uk.
14. Direct Marketing and Your Right to Object
You have the right to object to the use of your personal information for direct marketing purposes.
If you ask us to stop using your information for direct marketing, we will stop doing so.
We may retain limited information on a suppression list where necessary to ensure that your marketing preference continues to be respected.
15. Cookies and Website Analytics
Our website uses cookies and similar technologies to operate the website, remember visitor preferences, understand website usage and, where applicable, support advertising activities.
We use a cookie consent tool that allows visitors to manage their cookie preferences.
Necessary Cookies
Necessary cookies are used to enable core website functionality and remember certain preferences. These cookies are always active where they are necessary for the operation of the website and do not require consent.
Performance and Analytics Cookies
Performance and analytics cookies may be used to help us understand how visitors use our website, including information such as visits and traffic sources, so that we can measure and improve website performance.
These cookies are disabled unless you choose to allow them.
Advertising Cookies
Advertising cookies may be used to support advertising activities and help provide advertising that is more relevant to visitors.
These cookies are disabled unless you choose to allow them.
You can choose which optional categories of cookies you wish to allow through the cookie-management controls available on our website. You can also change your preferences through those controls.
Third-party services integrated with our website may also use cookies or similar technologies where applicable. Their use will be subject to the relevant cookie preferences and their own privacy practices.
You can also manage cookies through your browser settings, although disabling certain necessary cookies may affect how parts of the website function.
16. Social Media and Third-Party Platforms
Sheridale Productions operates profiles on third-party platforms and social networks.
If you interact with us through those services, the platform may process information about you independently in accordance with its own privacy policy.
Our website may also contain links to third-party websites or services.
We are not responsible for the privacy practices of third-party websites or services that we do not control. We recommend reviewing their privacy information before providing personal information.
17. Children
Our services and competitions are not generally directed at children.
Where a particular competition, giveaway or service has a minimum age requirement, this will be stated in the relevant terms.
We do not knowingly use personal information relating to children for marketing purposes without an appropriate lawful basis and, where required, appropriate consent.
18. Complaints
If you have concerns about how Sheridale Productions has handled your personal information, please contact us in the first instance so that we have an opportunity to investigate and respond.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information about making a complaint is available through the Information Commissioner's Office.
Making a complaint to us first does not affect your right to contact the ICO.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, business practices, competitions, technology or legal requirements.
The latest version will be published on our website and the "Last updated" date at the top of this Privacy Policy will be amended accordingly.
We encourage you to review this Privacy Policy periodically.
20. Contact Us
If you have any questions about this Privacy Policy, would like to exercise your data protection rights, or have concerns about how your personal information has been handled, please contact:
Sheridale Productions
Trey Drysdale and Kimberley Sherratt trading as Sheridale Productions
Email: info@sheridaleproductions.co.uk
Website: www.sheridaleproductions.co.uk